V. G. Patil

Ace Weld Engineers, a leading company based in Pune has been engaged in manufacturing & supplying of quality welding equipments for more than half a decade. Their cost effective and user friendly equipments have achieved the standing of being effortless in operation & easy for maintenance. Ace Weld is acknowledged in the market for its prompt service & customized innovative products.

Trust and goodwill are the fundamentals on which rests the edifice of a successful business and Ace Weld Engineers, the pre-eminent manufacturer and supplier of quality welding equipments embodies this essence of a rewarding business. V. G. Patil & S. P. Patwardhan, the founding members of the company have been the chief architects of this edifice which is carving out its presence in the domestic & international market rapidly. With the in-depth experience of nearly two decades at an eminent welding equipment company the duo decided to establish Ace Weld Engineers in 2008. Their understanding of African and Middle East market helped them to design innovative strategies for their maiden venture. Sharing the philosophy of the company Patwardhan said, “Our thrust is on offering superior quality welding equipments along with prompt service thus, creating an ever expanding base of delighted customers.” Today, Ace Weld is known in the market by its brand name REXEL for varied products like welding transformer, welding rectifier, MIG/ MAG welding outfit and TIG controller. Ace Weld plant at Thathawade, Pune is oriented to assemble, package and dispatch welding equipments according to the specifications of the vendors whom they consider as their extended arms. Creating a firm ground: In 2009, Patil and Patwardhan realized the restraints of the export market and decided to explore the domestic canvas. With an aim to provide prompt services they started spreading to regions like Gujarat, Mumbai, Karnataka, Hyderabad, Tamil Nadu and Maharashtra. Soon the German conglomerate, Thyssen Krup became its first customer and continues to be with the company till date. Convinced by the association Thyssen Krup has authorized Ace Weld as their Annual Maintenance Contract (AMC) partner. Today, both domestic and overseas distributors and vendors are fuelling the business for Ace Weld Engineers. Aesthetic value: Along with developing a trusted team of distributors Patil & Patwardhan made few vital changes in their approach. Talking about the change in the approach Patil said, “International products are known for their high quality standards and strong visual appeal. Accordingly, we decided to transform our approach and started manufacturing our products with strong visual appeal.” “We also started printing neatly presented pictorial manuals. Our initiative of adding to the aesthetic value of the products was highly appreciated by our overseas customers,” he added.

Unique marketing strategy: In the initial years

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